Over 15 years ago, the founder of Marquet Media set out on a path to redefine public relations by bridging data-driven strategy with creativity. With an early background in finance, she developed a strong understanding of measurable impact, a value she continues to apply in her PR work today. “Finance taught me the importance of data-driven decisions,” she explains, noting that while PR can sometimes be subjective, using analytics offers Marquet Media clients quantifiable results. Before starting her own company, she worked in marketing and consulting, which provided valuable insights into audience engagement and media dynamics, giving her a solid foundation for launching Marquet Media.