Over 15 years ago, the founder of Marquet Media set out on a path to redefine public relations by bridging data-driven strategy with creativity. With an early background in finance, she developed a strong understanding of measurable impact, a value she continues to apply in her PR work today. “Finance taught me the importance of data-driven decisions,” she explains, noting that while PR can sometimes be subjective, using analytics offers Marquet Media clients quantifiable results. Before starting her own company, she worked in marketing and consulting, which provided valuable insights into audience engagement and media dynamics, giving her a solid foundation for launching Marquet Media.
A pivotal point in her career came with the launch of FemFounder.co, a platform dedicated to empowering female entrepreneurs. This venture diversified her business and allowed her to engage closely with the entrepreneurial community. “FemFounder became a resource hub, allowing me to support women in business,” she says, adding that it increased her visibility and aligned with her mission to create opportunities for others. This venture amplified her influence, positioning her as both a PR innovator and a leader for women in business.
Facing gender biases in the competitive PR industry was an initial challenge, but she tackled these obstacles by focusing on results and building a strong track record. “PR can be competitive, and as a woman, I had to prove myself through consistent, high-quality work,” she reflects. Her efforts to advocate for herself and other women have been instrumental in fostering a more inclusive work environment, both within Marquet Media and in the industry at large. “Creating spaces where women feel valued is essential,” she says, recognizing that inclusivity strengthens the industry and brings unique perspectives to the table.
At Marquet Media, her leadership style is rooted in transparency and empowerment. She believes that openness about company goals and inviting team input build a stronger organization. “I encourage my team to participate in decision-making, and that collaboration fosters trust,” she says, adding that her approach unites the team toward achieving common objectives. By prioritizing thoughtful delegation and accountability, she cultivates a culture where every team member feels valued and supported.
Storytelling lies at the core of Marquet Media’s PR strategies. “A powerful story isn’t just heard—it’s felt,” she emphasizes, noting that well-crafted narratives create lasting connections with audiences. To further strengthen her firm’s approach, she developed the PRISM Framework, a system that uses AI and analytics to measure campaign impact. This innovation has transformed how Marquet Media approaches PR, allowing clients to see tangible outcomes and providing insights that fuel growth. “The PRISM Framework helps us dominate the media landscape for our clients,” she notes, underscoring the importance of measurable results.
Her advice for aspiring female entrepreneurs is simple: “Believe in yourself and don’t hesitate to take risks.” She emphasizes the importance of mentorship and continuous learning, urging women to stay informed on industry trends and seek growth opportunities. Looking ahead, she sees digital transformation and sustainability as key factors shaping PR in the next decade. She encourages PR firms to embrace new technologies and eco-friendly practices, anticipating that these shifts will drive consumer preferences in the future.
Through Marquet Media and FemFounder, her journey exemplifies resilience, strategic vision, and a commitment to inclusivity. Her work not only strengthens her clients’ brands but also opens doors for women in the industry, making Marquet Media a beacon of innovation and empowerment in public relations.
http://kristinkmarquet.co/
