How Julie Cattaneo Began Her Career
Julie Cattaneo’s journey into the world of modeling began many years ago. She started as a live model for a company called San Francisco Jewelry, specializing in homemade beaded jewelry. Julie showcased the beautiful pieces at trade shows across major cities like New York, Las Vegas, Los Angeles, and Chicago. After a few years in modeling, Julie switched her focus to the restaurant business, which has been her passion for the last 38 years. She owns her own Italian Trattoria and has served as the Executive Chef for the past 20 years.
However, the global pandemic in 2020 reignited her passion for modeling. With her restaurant only offering takeout during this time, Julie decided to rekindle her career as a model in 2021.
A Second Wind: Julie’s Return to Modeling
Julie initially started modeling in 1989 but made a significant comeback in 2021. Over the past three years, she has competed in national model competitions, including the prestigious Miss Fashion Global. Julie earned a spot in the Top 10 of the 40 & over division. Her passion for fashion and modeling led her to become a Proprietor in the pageant, where she focuses on recruiting women of all sizes for a competition that promotes empowerment, diversity, and body positivity.
Julie’s return to the runway has seen her grace the catwalk during New York Fashion Week (NYFW) for the past three years. Her hard work and dedication have earned her national and international publications. One of her proudest achievements is becoming the Creative Director for Sarah Davis, the Proprietor of Sarah Sustainable Fashion, a designer she holds in high regard.
The Inspiration Behind Julie’s Career
Julie has always had a deep love for glamor, fashion, and modeling. It was these passions that inspired her to dive into this field. With her natural flair for elegance and style, modeling became an extension of who she was.
Bridging the Gap: Advocating for Sustainable Fashion
Julie is not just about glamor and beauty; she is also committed to sustainability. Working alongside Sarah Davis at Sarah Sustainable Fashion, Julie is learning the ropes of creating fashion from recycled materials. Sarah’s ability to transform items destined for the trash into stunning, show-stopping designs has deeply resonated with Julie. Together, they aim to create sustainable fashion with less impact on the planet while maintaining high-quality aesthetics.

Dsigner- Sarah
What Makes Julie Unique?
Julie stands out in the world of fashion for many reasons. Her work ethic is unmatched, and she prides herself on being humble, loyal, and adaptable. Whether it’s filling in for a missing host at a fashion show or stepping into unexpected roles, Julie embraces challenges with confidence and grace. This versatility and dedication make her a valuable asset to any team she works with.
Deciding on Projects
Julie’s approach to selecting her projects is collaborative. She works closely with a team of professionals who help orchestrate the next exciting endeavor. Whether it’s a new fashion show or a design project, there’s always something exciting in the pipeline for Julie.
What Drives Julie?
Julie is deeply motivated by her designer, Sarah Davis. Sarah’s vision and talent for bringing old garments to life inspire Julie to work even harder. Being able to bring Sarah’s creations to the runway and the world is what fuels Julie’s passion for modeling and fashion.
Defining Success
For Julie, success is about more than just fame or recognition. It’s about achieving a dream that once seemed out of reach. Through hard work, dedication, and staying true to herself, Julie has turned her dreams into reality, making her definition of success unique and personal.
A Milestone to Remember
One of Julie’s proudest moments in her career was having her image displayed on a massive billboard at the M&M store in Times Square during fashion week. This milestone marked a significant achievement in her modeling career and is a moment she cherishes deeply.
Looking to the Future
Julie remains open to whatever the future holds. She’s confident that new opportunities will come her way, and she’s ready to embrace whatever the universe has in store for her.
In summary, Julie Cattaneo’s journey is a testament to perseverance, adaptability, and passion. From her early days in jewelry modeling to her recent work in sustainable fashion, Julie’s career continues to evolve, driven by her love for fashion, her commitment to sustainability, and her willingness to take on new challenges.